black owned hair products

15 Black Owned Hair Products for Natural Hair 2023

Do you need a hair care product that offers hair growth, fortifies hair, stops hair loss, or treats hair conditions such as dandruff?

Here is a list of 15 black-owned hair products from black founders from our collection of hair care products. Each product is carefully selected from each category, from styling products to nourishing and treatment.

Clean, healthy hair is a crucial component of self-care and good hair routine, and many products are available.

You will find incredible products to help you get the ideal hairdo while promoting Black-owned businesses right here.

We hope you find a great product from your desired black-owned brands for your need on our list. If not, check our hair care category to explore more products.

And remember, by shopping black on Oyo Market, you are contributing to the growth of the beauty industry,  black community, and black business.


15 Best Must-Have Black-Owned Hair Brands

Here are the top must-have black-owned hair care products to add to your list.


1: Carol’s Daughter Black Vanilla Moisture & Shine Sulfate Free Shampoo for Dry Hair 12 floz:  


Carol’s Daughter Black Vanilla Moisture & Shine Sulfate Free Shampoo for Dry Hair 12 floz


Natural-ingredient shampoos gently cleanse the hair without robbing off its moisture. The synthetic materials in many shampoos make hair brittle and prone to breaking.

The sulphate-free shampoo from Carol’s Daughter Black Vanilla Moisture & Shine cleans and replenishes your hair’s natural moisture without making it heavier. It offers natural components to clean the hair strand without overly drying it out, acting as a hydrating agent. Aloe Leaf Juice moisturizes your hair, making it softer and easier to manage, and Sweet Clover and Rose Extract give hair tons of vibrant health.

Founder: Lisa Price

Brand: Carol’s Daughter

Lisa Price, founder of Carol’s Daughter, one of the first African American-owned product lines with a flagship store. In the late 1980s, Price created the company as a “side hustle” from her kitchen table in Brooklyn, New York City. Carol’s Daughter is a multicultural beauty brand that provides a selection of skincare, body, and hair products. It offers excellent products from meticulously chosen components and cutting-edge formulas. Prestige hair, body, and skincare products from Carol’s Daughter are formulated with organic components like Shea Butters, Monoi Oil, and Cocoa.



2: SheaMoisture Men Deep Conditioner – Avocado Butter & Manuka Honey – 15 fl oz

SheaMoisture Men Deep Conditioner – Avocado Butter & Manuka Honey – 15 fl oz


The finest way to pamper your hair with the bounty of nature and make it healthy, smooth, and shining is with this amazing deep conditioner. It is a mixture of organic components that helps to lock in moisture, giving hair additional shine, volume, and smoothness. Additionally, SheaMoisture Men Deep Conditioner – Avocado Butter & Manuka Honey – 15 fl oz aids in defining your curls. Reduced hair breakage is one of manuka honey’s advantages. This wonder substance is perfect for scalp care. It revives your hair and calm your scalp with its high antioxidant content.

Founder: Liberians Nyema Tubman, Richelieu Dennis, and his mother, Mary Dennis

Brand: Shea Moisture

SheaMoisture company is the legacy of Sofi Tucker, a widowed mother of four who sold Shea Nuts at the village market in Bonthe, Sierra Leone, in 1912. She sold African Black Soap, Shea Butter, and homemade skin and hair care products all over the countryside. To give a flawlessly trustworthy solution, Shea Moisture collects the greatest ingredients from around the world. It delivers natural, quality-made, ethical, and responsible products.



3: Retro Rich Empress Chebe Hair Butter

This incredibly moisturizing Retro Rich Empress Chebe Hair Butter will hook you quickly. Produced using unrefined butter and oils, 100% natural Chebe powder extract, and other ingredients used for years by women in the Chad (Africa) region to maintain the length of their hair. It offers the benefits of these nourishing natural substances that enter your hair seamlessly. With the help of this luxurious whipped butter, moisture will stay in the hair for longer, strengthening it and reducing breakage. Furthermore, it safeguards hair and leaves it lustrous, supple, and silky.

Founder: Lacey Johns

Brand: Retro Rich Company

Lacey Johns started creating haircare products for herself using ingredients she could trust due to all the damaged hair she suffered. She studied cosmetic science, conducted extensive research, and had a strong interest in product development. Her goal was to design solutions with natural components that are safe to use and provide excellent results for all hair types. Retro Rich offers classic and elegant beauty products developed from natural ingredients. Responsible sourcing is used to obtain the components, and the brand is focused on being environmentally friendly.




4: Meeno Cosmetics Hair Growth Oil

This amazing hair oil comprises six natural oils infused with Ayurvedic herbs. It is rich in a potent blend of proteins, vitamins, and essential fatty acids and is additionally intended to nourish your scalp with oil. It is a mixture of natural oils with Ayurvedic herb infusions that help stimulate quicker, thicker, and fuller hair growth while nourishing the scalp and treating dandruff. It is also filled with essential nutrients and vitamins. This oil aids in encouraging the growth of afro-textured hair lost due to disorders, including Trichotillomania, PCOS, Alopecia, and Balding/Thinning. It works well on all hair types, encourages hair development, fortifies hair, stops hair loss, and treats dandruff.

Founder: Jazmine Otchereh

Brand: Meeno Cosmetics

Jazmine Asiedua Otchereh founded Meeno Cosmetics to assist those who experience hair loss, like her, to regain their confidence in their hair. Meeno Cosmetics offers high-performing, vegan-friendly growth products for all hair types as solutions to many hair growth problems. After years of testing, we are so certain of our products’ effectiveness that we will refund you. You will be eligible for a complete refund if, in the odd case, you don’t notice any adjustments or enhancements.



5: Plantmade Drizzle Hydrating Mist

It is a natural conditioner that softens your hair, makes your hair and beard easier to handle, and lessens hair loss and thinning. Aloe vera promotes rapid cell turnover, which can aid in reactivating injured and dormant cells. Hence it also has regenerative capabilities. It is full of fatty acids, which help to keep moisture in. As a result, the strands become softer and more moisturized.

Additionally, it can restore damaged cuticles in the hair, influencing hydration and length retention. With Ayurvedic herbs integrated into this product, it helps reduce hair loss and, as a result, encourages growth and hair retention.

Founder: Ama Amo-Agyei

Brand: Plantmade

Ama Amo-Agyei, founder and CEO of the natural hair care company Plantmade, decided to develop the remedy after battling with hair loss brought on by alopecia. She combined her scientific training with traditional Ayurvedic and African components to produce a renowned product useful for both hair development and hair loss. It offers excellent quality plant-derived components with an emphasis on effectiveness and outcomes.



6: Naturally Drenched Restore Hair Moisture Mask

This enchanted mixture is a touch of goodness for your hair. If your curls are dry, brittle, or breaking, it is for you. Most likely, all your hair needs is a little additional care and moisture. It’s designed to deeply hydrate the hair while optimizing moisture balance to reduce breakage in the future. Its potent mix is stuffed with substances that work together to soften, smooth, and rejuvenate dry strands while sealing split ends and halting hair loss. Your curls will have a fresh new bounce and a healthy sheen.

Founder: Jamila Powell

Brand: Naturally Drenched

Jamila Powell discovered the ingredient that works best on different hair types, which made her create Naturally Drenched, a vegan and environmentally friendly collection made with curls in mind. Naturally Drenched offers high-quality and environmentally friendly beauty products. The products are sustainably packed, making users use less plastic.



7: Ori Dúdú Clarifying & Exfoliating Shampoo

This shampoo is my favorite since it thoroughly cleans the hair. You should try it if you have a dry, itchy, flaky scalp driving you insane. Salicylic acid and charcoal (which exfoliate the scalp and unclog hair follicles) are two noteworthy ingredients integrated into it; Sodium phytate, a natural chelating agent that protects the hair from minerals in hard water, is also added. Your hair will feel clean, silky, and flake-free after this treatment.

Founder: Titi Bello

Brand: Ori Lifestyle

The founder of Ori Lifestyle, Titi Bello, motivates everyone to follow good hair and nutrition habits with a dependable natural hair care strategy that emphasizes important parts of well-being. Ori Lifestyle develops products and services that produce outstanding results, which include well-researched and formulated products, people-centered services, and collaborations with other disciplines to expand its deliverables. It supplies products of the highest natural quality. It is sourced from the best, with nutrients and minerals ensured to be intact. To maintain the nutrients, dark green bottles are used with careful wrapping. Each product also includes a complete list of ingredients.



8: Rosemary Mint Strengthening Hair Masque

Deep hydration and robust strength are intended to be provided by this nutrient-rich mix. It provides the hydration and nutrients your hair has been seeking with its all-natural and organic components, which include rosemary, sesame seed oil, honey, and coconut oil. Massage your hair, and wait 15 to 20 minutes before rinsing.

Founder: Monique Rodriguez

Brand: Mielle Organics

Mielle Organics was founded in 2014 after Monique Rodriguez, the founder’s haircare routine for her tailbone hair length, captivated her social media followers. Mielle Organics offers great products that give you a proactive approach to scalp preservation and healthy hair. It is curated from organic sources targeted for your hair growth and development to meet your needs.



9: Curly Buttercreme – Moisturizing Curl Cream

The Curly Buttercreme – Moisturizing Curl Cream is a super softening solution with extra cooling peppermint essence suitable for growing out natural hair and preventing peppercorn-tangled knotted ends. It is excellent as a daily moisturizer. It banishes dry hair and adds a plump sheen to lifeless curls.

Founder: Miko and Titi Branch

Brand: Miss Jessie’s

Miss Jessie’s products, created by sisters Miko and Titi Branch, completely dominated the market for curly hair in 2004. They were able to optimize the performance of their curly hair product because of their experience at their salon. Their paternal grandmother, Miss Jessie Mae Branch, was the model for Miss Jessie and the company’s name. When they were young, Miss Jessie would mix at her kitchen table to control and shape her granddaughter’s wild curly hair. Miss Jessie’s natural hair products include styling creams, moisturizers, and deep conditioning treatments for curly hair.



10: Styling cream

Styling Cream is for curly hair, and it provides superior moisture penetration and the ideal oil-rich, touchable hold when setting a range of curl types & hairstyles, including twist outs, braid outs, Bantu knots, and more. This curl cream styling product is also great for twisting locs! Let your natural hair shine with our hair styling cream, whether your hair type is curly or tight textured.

Essential elements of Shea Butter, Cacay Oil, Coconut Oil, and Sweet Almond Oil provide nourishing hair care to promote retention, while damaged hair is caused by breakage.

Founder: Tracee Ellis Ross

Brand: Pattern Beauty

Tracee Ellis Ross, the founder of Pattern Beauty, aimed to create a product line that gives the hair the support it needs to be its true self. Pattern Beauty focuses on healthy hair and encourages each texture to take up as much space as desired. It offers the best from the globe ingredients and reviews thousands of formulas with chemists to create solutions to help you achieve your happiest hair.



11: Scalp & Skin Care Edge & Temple Strengthening Oil

This Scalp & Skin Care Edge & Temple Strengthening Oil is blended with over 20 essential oils, including black castor oil & biotin. It provides a natural therapy that strengthens and fortifies the hair around the hairline and temples. It is a lightweight restorative treatment infused with black castor oil, biotin, and peppermint to intensely nourish and repair hair at breaking points for stronger, thicker, and healthier strands. This strengthening oil acts as a sealant to protect hair from breakage and split ends while locking in moisture and protecting it from UV and weather damage.

Founder: Cornell McBride, Sr.

Brands: Design Essentials

Cornell McBride launched the Design Essentials hair care line in 1990. The entrepreneur had an idea for a program that would combine the direct distribution of high-end, high-quality hair care products with training and information on how to utilise them efficiently in salons and at home. Design Essentials offers a strong commitment to improving the look and feel of your hair by providing healthy hair styling products that address and satisfy your specific hair needs. It offers an effective, professional-quality product that you can depend on to cleanse, condition, nourish, revitalise, and restore your hair to its natural beauty.



12: Hair Cream

The Hair Cream is an incredible hair product that improves curls and has healing and conditioning qualities. gives your hair a smooth, semi-defined grip. It works well with hair that is wavy, curly, or textured. Without lock-in stiffness or the dreaded crunch, curls are left feeling silky and bouncing while yet looking defined. The emulsion, which has a soft-serve-like texture, gives your strands a subtle sheen, curl definition, and marshmallow scent.

It serves as a leave-in that can do it all, from braid-outs to diffusing, air-drying, slick buns, and every style in between, so it was made to be scraped through newly washed, damp hair in parts from root to tip.

Founder: Maeva Heim

Brand: Bread Beauty Supply

Maeva Heim traces the beginnings of Bread Beauty Supply back to the 90s, on her mother’s saloon floor. The braiding tutorials, storytelling, and close community of women with curly, and textured hair were her mother’s version of her brand Bread. The Bread Beauty Supply is a good beauty product with essential ingredients you need for a routine clean. However you intend to wear your textured hair, be it curly, straightened, colour-treated, braided, in locs, or with wigs or weaves, it offers reliable products for you to choose the one that suits you.



13: Chebe-Ginger, Supa Deep Conditioner

The Chebe-Ginger Deep Conditioner promotes healthy hair growth and maintains hair length. It hydrates, nourishes, and cleans the scalp so that the hair follicles can grow long. This tasty will enhance scalp circulation, lessen scalp irritation, and generally assist in really healthy hair development because it is packed with scalp stimulants.

Founder: Ayo Ogun

Brand: Soultanicals

Ayo Ogun created the life she envisioned for herself with the brand, Soultanicals. Soultanicals features body/hair care products that are handcrafted, soul-infused, melanin-inspired, and manufactured with a special combination of organic, plant-based, herbal, and African botanical ingredients. Made for creative, earthy, natural-loving people who care about the products they use on their bodies and hair.



14: Dream Curl Cream

The Dream Curl Cream is a dermatological-tested curl product that has no silicones, no silicone white cast, and no PVP/VA copolymers. It revives even the most resistant curls so they are popping, juicy, and lasting days with a unique Plant Cellulose Complex and Curl Memory Technology. It offers all the benefits of moisture without feeling waxy or heavy. This rich butter, loaded with vitamins A and E, locks in moisture, supports scalp health and strengthens the hair cuticle to ward off split ends.

Founder: Hannah Diop

Brand: Sienna Naturals

Hannah Diop had trouble finding hair care products that truly worked. She decided to take action in 2012, and Sienna Naturals was established after a series of research, testing, ingredient analysis, and formula development.

Sienna Naturals products, combine the best quality naturals with rooted technology and ingredients inspired by ancient traditions. It offers products that restore hair health from the root up by reinventing what textured hair care looks like with you at the center. Dermatologists have tested the mixture to make sure our goods are secure and irritation-free.



15: True Essence Growth Oil

The True Essence Growth Oil is an all-natural, nourishing oil treatment that leaves hair with a healthy shine while eradicating dryness and preventing breakage. It provides sweet almond oil for suppleness, soybean oil for conditioning and protection, and peppermint oil for stimulating hair development.

Founder: Tonya Thompson and Sharie Wilson

Brand: DreamGirls Hair Care

Tonya Thompson and Sharie Wilson of DreamGirls Hair Care are sisters, entrepreneurs, salon owners, and specialists in excellent hair and believe that everyone everywhere deserves to have beautiful hair. DreamGirls Hair Care provides products that will help you grow your hair, keep it growing, and restore the health of your hair.



Using hair care products with natural ingredients is the best step in maintaining healthy hair and that is the main reason why we have listed products with natural ingredients here.

I hope you are able to find a suitable product for your hair from these Black-owned hair products. They are all made from a wide range of reliable care staples with effective formulas to give your hair the best care it needs.



Using hair care products with natural ingredients is the best step in maintaining healthy hair and that is the main reason why we have listed products with natural ingredients here. 


I hope you are able to find a suitable product for your hair from these Black-owned hair products. They are all made from a wide range of reliable care staples with effective formulas to give your hair the best care it needs.



Black Owned Hair Products Frequently Asked Questions

1: Are there any Black owned hair care products?

Yes, there are many Black-owned hair care products available in the market. Some popular Black-owned hair care brands include Pattern Beauty, Briogeo, Camille Rose, Mielle Organics, and SheaMoisture.

2: Is Cantu still Black owned?

No, Cantu is no longer Black-owned. In 2015, the company was acquired by the European personal care company, PDC Brands.

3: Is Mielle Organics still Black owned?

Yes, Mielle Organics is still Black-owned. It was founded by Monique Rodriguez, a Black woman, in 2014. The company offers a wide range of hair care products for natural hair, including shampoos, conditioners, and styling products.

4: What hair products are good for Black people’s hair?

There is no one-size-fits-all answer to this question as Black people have different hair textures and needs. However, some ingredients that are generally good for Black hair include shea butter, coconut oil, argan oil, and jojoba oil. It’s important to consider your hair type and needs when choosing hair products.



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