

22 Black Owned Health and Wellness Brands to Support
Do you want to shop black owned wellness brands or beauty products and you are not sure which brands to support.
In this article, we will share some black owned businesses in the wellness industry that you will love.
This list is not exclusive as they are tons of other black owned beauty brands that are great plus you can always check Oyo Market, an all natural marketplace for a full list.
So if you check our list and you can’t find your favourite black owned beauty product, do not hesitate to drop it in the comment and we will review and add to us list.
But first, a brief introduction.
As you are aware, there has been growing number of awareness and appreciate for diversity in the beauty industry and what is interesting is that black owned beauty brands have been at the fore font of this great movement.
Black owned brands have brought innovative products, new perspective and excitement to the beauty industry. The beauty industry now features black owned products for makeup, skincare products that caters to a wide range of skins and textures for black women and the black community in general.
This article highlights top black-owned wellness brands that are worth supporting on your wellness journey in no particular order.
Top Black-Owned Beauty and Wellness Brands to Follow Right Now
1: Beauty Bakerie:
Beauty Bakerie is a wellness brand that was founded by Cashmere Nicole in 2011. The brand is best known for its long-lasting and smudge-proof lipsticks, which come in a range of shades to suit different skin tones.
Beauty Bakerie also offers a variety of other makeup products, including eye shadows, blushes, and highlighters. The brand is committed to creating cruelty-free and vegan products that are safe for all skin types.
2: Black Girl Sunscreen:
Black Girl Sunscreen is a brand that specializes in creating sunscreens for people of color. The founder, Shontay Lundy, was inspired to create the brand after noticing the lack of sunscreens that catered to darker skin tones.
Black Girl Sunscreen offers a range of sunscreens that are free of harmful chemicals and are specifically designed to leave no white residue on the skin.
3: Fenty Beauty:
Fenty Beauty was founded by music artist and fashion designer, Rihanna, in 2017. The brand made history by launching with 40 shades of foundation, catering to a diverse range of skin tones.
Since then, Fenty Beauty has expanded to include a variety of other makeup products, including highlighters, lipsticks, and eyeshadows. The brand is committed to creating inclusive products that are suitable for all skin types.
4: Juvia’s Place:
Juvia’s Place is a makeup brand that was founded by Chichi Eburu in 2016. The brand is known for its highly pigmented eyeshadows and bold, vibrant colors.
Juvia’s Place also offers a range of other makeup products, including lipsticks, blushes, nourishing essential oils and foundations. The brand is committed to creating high-quality products that are cruelty-free and vegan.
5: Mented Cosmetics:
Mented Cosmetics is a makeup brand that was founded by KJ Miller and Amanda Johnson in 2017. The brand is best known for its nude lipsticks, which come in a range of shades to suit different skin tones.
Mented Cosmetics also offers a variety of other makeup products, including eyeshadows, blushes, and foundations. The brand is committed to creating inclusive products that are suitable for all skin tones.
6: The Lip Bar:
The Lip Bar is a makeup brand that was founded by Melissa Butler in 2012. The brand is known for its bold lipsticks and lip glosses, which come in a range of colors to suit different skin tones.
The Lip Bar also offers a variety of other makeup products, including foundations, eyeshadows, and blushes. The brand is committed to creating vegan and cruelty-free products that are suitable for all skin types.
7: Urban Hydration:
Urban Hydration is a skincare brand that was founded by Psyche and Vontoba Terry in 2017. The brand offers a range of skincare products that are designed to nourish and hydrate the skin.
Urban Hydration uses natural ingredients, including coconut oil and aloe vera, to create its products. The brand is committed to creating products that are safe for all skin types and do not contain harmful chemicals.
8: Rosen:
Founded by Jamika Martin, ROSEN was created based on the most up-to-date research and ingredients for treating and clearing breakouts.
The philosophy behind the brand is that the healthier the ingredients in each product, the healthier your hair will be — and the brand has stuck true to this mission since it launched in 2014. If you want to support healthy hair, then this is one brand to check out
9: Donna’s Recipe:
Donna’s Recipe is a skincare brand that was founded by Donna D’Cruz. The brand is inspired by Ayurveda, an ancient Indian healing system, and offers a range of skincare products that are designed to promote self-care and wellbeing.
The brand’s products are made with natural ingredients, including turmeric, aloe vera, and rosewater.
10: Bread Beauty Supply:
Bread Beauty Supply is a haircare brand that was founded by Maeva Heim in 2020. The brand is best known for its hair oil, which is designed to nourish and hydrate curly and textured hair.
Bread Beauty Supply beauty line also offers a range of other haircare products, including shampoo, conditioner, and hair masks. The brand is committed to creating products that are clean, cruelty-free, and sustainable.
11: Bevel:
Bevel is a men’s grooming brand that was founded by Tristan Walker in 2013. The brand offers a range of grooming products for men, including razors, shave cream, and aftershave. Bevel is committed to creating skin care products that are specifically designed for men with coarse, curly hair, and sensitive skin.
12: BeautyStat:
BeautyStat is a skincare brand that was founded by Ron Robinson in 2019. The brand offers a range of skin care products, including serums, moisturizers, and eye creams.
BeautyStat is best known for its Vitamin C serum, which is designed to brighten and even out skin tone. The brand is committed to using high-quality, clinically-proven ingredients in its products.
13: Nude Sugar:
Nude Sugar is a skincare brand that was founded by Sable Young in 2017. The brand offers a range of skincare products, including face masks, serums, and body scrubs.
Nude Sugar is committed to creating products that are cruelty-free, vegan, and made with natural ingredients, including matcha, turmeric, and lavender.
14: Melanin Haircare:
Melanin Haircare is a haircare brand that was founded by Whitney White in 2015. The brand offers a range of haircare products that are specifically designed for natural and curly hair.
Melanin Haircare’s products are made with natural ingredients, including avocado oil, shea butter, and tea tree oil. The brand is committed to creating products that are free of harmful chemicals and are suitable for all hair types.
15: Thirteen Lune:
Thirteen Lune is a beauty e-commerce platform founded by Nyakio Grieco and Patrick Herning.
The platform offers a curated selection of beauty products from Black and brown-owned brands. Thirteen Lune is committed to elevating BIPOC-owned beauty brands and providing a space for their products to be celebrated and recognized.
16: Briogeo:
Briogeo is a haircare brand founded by Nancy Twine in 2013. The brand offers a range of haircare natural products that are made with clean, natural ingredients. Briogeo is committed to creating products that are free of harmful chemicals and suitable for all hair types.
17: Ami Colé:
Ami Colé is a makeup brand founded by Diarrha N’Diaye in 2020. The brand offers a range of makeup products that are designed to enhance the natural beauty of all skin tones.
Ami Colé’s products are made with nature free ingredients, including hibiscus, licorice root, and turmeric.
18: INALA:
INALA is a skincare brand founded by actress and entrepreneur La La Anthony. The brand offers a range of skincare products that are designed to promote well being healthy, glowing skin. INALA’s products are made with natural ingredients, including aloe vera, rosehip oil, and vitamin C.
19: Adwoa Beauty:
adwoa beauty is a haircare brand founded by Julian Addo. The brand offers a range of haircare products that are designed to nourish and protect natural hair. adwoa beauty’s products are made with all natural ingredients, including baobab oil, shea butter, and peppermint oil.
20: Chris Collins:
Chris Collins is a fragrance brand founded by Chris Collins. The brand offers a range of unisex fragrances that are inspired by different cultures and experiences.
Chris Collins is committed to creating high-quality fragrances that are timeless and unique.
21: EADEM:
EADEM is a skincare brand founded by Marie Kouadio Amouzame in 2018. The brand offers a range of skincare products that are designed to promote healthy, glowing skin.
EADEM’s products are made with natural ingredients, including aloe vera, chamomile, and rosehip oil. EADEM is committed to creating products that are inclusive and suitable for all skin types.
How and Why You Should Support Black Owned Business
Supporting black owned businesses is not only a way to support black small businesses but also an important way to promote social justics and equity. With the median income of black people dropping from $24,000 to $17,000 as shown in this black business statistics data. Buying black is a great way to help reverse the trend.
By supporting black owned businesses, you are contributing to closing the racial wealth gap and building economic and empowerment for black communities.
Conclusion:
Black business owners have been instrumental in diversifying the wellness space and beauty industry and creating products that cater to a diverse range of skin tones and textures. We can help to promote inclusivity and diversity in the beauty space so support black owned businesses on our website by buying products from these black business health and wellness brands.