

15 Best Black Owned Beauty Brands 2023
Are you looking for beauty products from Black-owned brands?
We have curated a list of Black-owned brands and products to make your shopping more enjoyable and significantly less stressful.
You will find items that make excellent gifts or something to give yourself a good treat, ranging from skincare and supplements to shampoo, lipstick, and makeup.
15 Best Black-Owned Beauty Brands You Should Shop Now
1: Shea Moisture by Liberians Nyema Tubman, Richelieu Dennis, and his mother Mary Dennis
SheaMoisture company is the legacy of Sofi Tucker, a widowed mother of four who sold Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. She sold African Black Soap, Shea Butter, and her homemade skin and hair care products all over the countryside. To give a flawlessly trustworthy solution, Shea Moisture collects the greatest ingredients from all around the world. It delivers natural, quality made ethical and responsible products.
A: SheaMoisture Cleanse & Nourish 100% Virgin Coconut Oil Daily Hydration Shampoo for All Hair Types – 13 fl oz
Shampoos that are natural and organic can help with dandruff, dryness, and other common problems. Shampoos that are natural and organic can help soothe itchy scalp. Particularly in young children who are more susceptible to the toxins. Shampoos made from natural and organic ingredients encourage hair growth in both you and your child.
B: SheaMoisture Strengthen and Restore Rinse Out Hair Conditioner to Intensely Smooth and Nourish Hair 100% Pure Jamaican Black Castor Oil – 13 fl oz
This hair conditioner will aid in deeply nourishing your hair, and it’s a good combination with SheaMoisture Shampoo. It strengthens your hair by providing a layer of protection, guards against breakage, and encourages hair development. Another significant advantage of using this conditioner is that it moisturizes your hair, leaving it silky, smooth, less frizzy, and with more shine.
2: Black Girl by Shontay Lundy
Shontay Lundy created Black Girl with women of color in mind. It is formulated with hydrating ingredients that are safe to use on all skin types.
The brand offers reliable products such as the Black Girl sunscreen that helps to shield your skin from UV radiation without creating a white cast and provides an SPF of 30. It offers sunscreen for both adults and children for protection against damaging UVA/UVB rays.
A: Black Girl Sunscreen Make It Matte Sunscreen – SPF 45 – 1.7 fl oz
Black Girl Sunscreen Make It Matte Sunscreen – SPF 45 – 1.7 fl oz
Natural ingredients like aloe, squalene, and shea butter are added to Black Girl Sunscreen Make It Matte SPF lotion to help nourish, calm, and cure your skin. This paraben-free, fragrance-free sunscreen is completely clear and protects melanin without leaving a white cast.
B: Black Girl Sunscreen Kids Broad Spectrum – SPF 50 – 3 fl oz
Black Girl Sunscreen for Kids is a daily SPF 50 moisturizing sunscreen lotion for the face and body. This paraben- and fragrance-free sunscreen will soothe, moisturize, protect, hydrate, and heal your child’s skin.
3: The Honey Pot by Beatrice Dixon
The Honey Pot is a herbal feminine care brand founded by Beatrice Dixon after being inspired by a dream of being gifted with a vision to heal herself. Honey Pot products are plant-based, include no artificial perfumes or parabens, and are endorsed by a team of female gynecologists.
A: The Honey Pot Organic Cotton Herbal Postpartum Pads – 12ct
The Honey Pot Organic Cotton Herbal Postpartum Pads are the perfect post-delivery pads as they help to relax and ease delivery soreness.
B: The Honey Pot Bergamot Rose Wash – 5.51 fl oz
The Honey Pot Bergamot Rose Wash helps to maintain pH balance while also providing deep cleansing and calming moisture.
4: Carol’s Daughter by Lisa Price
Carol’s Daughter, established by Lisa Price, is one of the first brands owned by African Americans with a flagship location. Price started the business from her home table in Brooklyn, New York City. The brand offers a variety of skincare and hair products. It offers premium products made with carefully selected ingredients and cutting-edge formulas. Shea butter, monoi oil, and cocoa are just a few of the organic ingredients used in Carol’s Daughter’s high-end hair, and skincare products.
Product: Carol’s Daughter Coco Creme Curl Quenching Conditioner with Coconut Oil for Very Dry Hair – 12 fl oz
Carol’s Daughter Coco Creme Curl Quenching Conditioner with Coconut Oil for Very Dry Hair – 12 fl oz
Extremely dry hair can be quenched so that it feels and looks nourished from roots to ends with Carol’s Daughter Coco Creme Curl Quenching Conditioner with Coconut Oil.
5: Bevel by Tristan Walker
Tristan Walker founded Bevel n 2013 after realizing there were no shaving products specifically made for black men with curly facial hair and being motivated by his shaving errors. He started Bevel to address the gap in the market for men’s grooming products. His goal is to give Black guys shaving products that won’t provide them with razor bumps and are designed to help them achieve their skin goals.
A: Bevel Men’s Pre Shave Oil For Beard Care – Castor Oil and Olive Oil – 2 fl oz
Bevel Men’s Pre Shave Oil For Beard Care – Castor Oil and Olive Oil – 2 fl oz
Sunflower Seed Oil, Castor Oil, and Tea Tree Oil are among the unique oils that make up Bevel Men’s Pre-Shave Oil. These oils soften your hair and the skin beneath it to help maintain moisture and get your shave off to the perfect start.
B: Bevel Men’s Shave Kit – Safety Razor, Shave Brush, Shave Cream, Pre Shave Oil, Post Shave Balm, and 40 Blades – 6ct
This shave kit lessens irritation and bumps in coarse and curly hair. Every aspect of the Shave kit was created with your skin’s protection, cleanliness, and nourishment in mind, from the formulas to the handle’s perfectly weighted brass. This kit includes everything you need to help you achieve your skin objectives. It contains a Safety Razor, Shave Brush, Pre-Shave Oil, Shave Cream, Post-Shave Balm, and Razor Blades.
6: Fenty Beauty by Robyn Rihanna Fenty
Rihanna, a multifaceted superstar, founded Fenty Beauty, starting with Fenty Beauty foundation, face primer, and Gloss Bomb, to ensure that everyone could use it. After years of testing the finest of the best in beauty, the brand was founded as it was still apparent that there was a need in the market for products that worked well on all skin tones and kinds. She concentrated on a variety of historically difficult-to-match skin tones, developed formulations that are suitable for all skin types, and identified universal colors. The brand offers skincare products with a promise of inclusion for all women.
Product: Fenty Beauty Mattemoiselle Plush Matte Lipstick
Fenty Beauty’s Mattemoiselle Plush Matte Lipstick is easy to wear all day owing to its petal-soft matte finish. Without being extremely dense, it is silky, smooth, and creamy. It has a decent wear duration, doesn’t dry out, and has a smooth matte finish that isn’t flat.
7: Urban Hydration by Psyche Terry
Psyche Terry, a former executive at Whirlpool, leveraged her business skills to launch Urban Hydration, a face and body care line that only employs organic, hand-selected ingredients from fruits and plants. Urban Hydration products are champions in the field when it comes to bath and body care with natural oils and plant-based ingredients.
Product: Urban Hydration Olive & Tea Tree Cleansing Oil
Urban Hydration Olive & Tea Tree Cleansing Oil aids in lightening dark spots and enhancing skin tone. It is quite effective at removing dirt and oil. The vitamins A and E in the oil shield your skin from sunburn. Additionally, it contains vitamins C and K, which boost the production of collagen and tighten the skin. In addition to controlling acne-prone skin, tea tree oil has some clarifying qualities and acts as an anti-inflammatory. It encourages cell division and guards against cell deterioration.
8: The Lip Bar by Melissa Butler
The Lip Bar is a beauty brand that caters to all ages and skin tones. Founded by self-made CEO Melissa Butler, who was fed up with the harmful one-size-fits-all beauty industry. It is for the uninhibited ladies who want to set it and forget it.
Product: The Lip Bar Vegan Lip Gloss – 0.34 fl oz
Your lips get a beautiful, slick texture from The Lip Bar Vegan Lip Gloss. You have softer lips as a result. You might wear it without lipstick because it has a cool color.
9: Mented Cosmetics by KJ Miller and Amanda E. Johnson
Mented Cosmetics is a beauty brand that values women of all colors. KJ Miller and Amanda E. Johnson, two Harvard Business School graduates, founded this brand, offering six nude lipsticks before diversifying into all of the significant color cosmetics categories. Mented thinks that everyone should be considered when creating beauty and designs vegan cosmetics with all pigments in mind. All items are cruelty-free, vegan, paraben-free, and non-toxic making it suitable for people with sensitive skin.
Product: Mented Cosmetics Semi-Matte Lipstick – 0.13oz
A deeply moisturizing nude lip color that enhances your lips’ variety of colors with the ideal ratio of pinks and browns. All lipsticks are vegan-friendly, paraben-free, non-toxic, and cruelty-free. It is suitable for women of various skin tones.
10: Juvia’s Place by Chichi Eburu
All people and skin tones can benefit from Juvia’s Place’s line of cosmetics. The brand was founded by Chichi Eburu, who was inspired by African queens like Nefertiti and Cleopatra as well as African rebels and monarchs who utilized makeup to convey status and innovation in addition to enhancing their beauty. African beauty is diverse and historically escaped the strict standards of beauty imposed by Western cosmetics companies. Juvia’s Place emphasizes all skin tones, from the lightest fairs to the darkest darks, because it believes in inclusive beauty.
Product: Juvia’s Place The Warrior II Eyeshadow Palette – 1.14oz
Your makeup looks will still shine even though this palette doesn’t contain any shimmer. It offers nine colors that are extremely complementary, simple to blend, and even simpler to wear, and they all work together to create every makeup look immaculate and striking.
11: Beauty Bakerie by Cashmere Nicole
Beauty Bakerie is a cruelty-free cosmetics brand that aims to be sweet and make other people’s lives sweeter. The brand was founded by Cashmere Nicole, who was battling breast cancer at the time. The Beauty Bakerie brand is a clear illustration of Cashmere’s tenacity and devotion to using premium, wholesome ingredients that bring out the best in everyone, every day. Beauty Bakerie is an example of the sweet life since it creates cruelty-free, inclusive cosmetics and is dedicated to inspiring, elevating, and uniting others by demonstrating the value of being sweet.
Product: Beauty Bakerie Bite-Size Snackaroons Blush – 0.09oz
Beauty Bakerie Bite-Size Snackaroons Blush lives up to its reputation for having an extended wear time. It is a long-lasting, fade-free solution that helps your sweet beat stay pigmented.
12: Habit Cosmetics Aja Frierson
Habit Cosmetics is an all-inclusive clean vegan beauty brand. Aja Frierson founded the brand to offer all-around excellent clean makeup products and to assist people of color in claiming their wellness and finding their confidence. Habit Cosmetics is a pure beauty for colorful people and if you identify as bold, lively, and creative.
Product: Habit Cosmetics Baby Nail Polish Trio – Beach House – 0.3 fl oz
Habit Cosmetics Baby Nail Polish Trio – Beach House – 0.3 fl oz
Myrrh extract is included in the recipe of this Habit Cosmetics Baby Nail Polish Trio – Beach House to strengthen your nails. It is vegan-friendly, cruelty-free, gluten-free, and toxic-free. The polish features recyclable plastic parts, biodegradable bamboo over caps to reduce plastic consumption, and FSC-certified paperboard cases. It is free from Xylene, Toluene, Isobutylphenoxy Epoxy Resin, Camphor, TPP, DBP, Formaldehyde, Formaldehyde Resin, and Formaldehyde Resin Resin.
13: Golde by Trinity Mouzon Wofford
The goal of Golde is to make wellness approachable, enjoyable, and for everyone. Trinity Mouzon Wofford founded the business in Brooklyn to promote the usage of superfoods to quickly improve daily routines. Golde provides a range of goods made from organic materials that are sustainably produced with the idea of regenerative agriculture.
Product: Golde Coconut Collagen Boost Vegan Collagen Creamer – 3.87oz
Golde Coconut Collagen Boost Vegan Collagen Creamer – 3.87oz
Creamy coconut is combined with Bamboo extract to boost your body’s natural collagen production for healthy hair, skin, and nails. wonderfully combines with your favorite cup of coffee, matcha, or superfood latte. Coconut Collagen Boost is 100% superfood-powered, vegan-friendly, and sugar-free like all of Golde’s products.
14: Eleven by Venus Williams
Venus Williams is a former World No. 1, and seven-time Grand Slam singles champion tennis player. She is not only an iconic tennis champion, but Venus Williams is also an entrepreneur. She created Eleven to give women quality activewear that allowed them to feel great and perform better.
Williams collaborated with Credo Beauty to offer skin protection infused with 25% zinc oxide and skin-loving elements that offer protection without leaving a white cast on all skin tones.
The brand makes a superior mineral sunscreen with safe components that won’t turn you ashy and gives you a radiant shine to complement your complexion when exposed to the sun.
Product: Eleven Ace the Day Face Lotion SPF 30
This lightweight facial sun serum hydrates, calms, and smoothes skin while providing sun protection. It swiftly absorbs on all skin tones, leaving a semi-matte finish, and is dermatologist-recommended. The adaptable formula can be applied as a light primer to lengthen the wear of all of your makeup looks. It is made to be sweat- and water-resistant, so you can wear it for 40 minutes before you need to reapply.
15: Absolute Joi by Anne Beal
Anne Beal is the CEO and founder of AbsoluteJOI Skincare. She founded the brand by combining her medical expertise with her knowledge of scientific research, with a focus on enhancing skin health and minimizing damage and inflammation that contribute to aging and hyperpigmentation.
She’s a medical researcher and a former senior executive at a major biopharmaceutical firm with its worldwide headquarters in Paris. Dr. Beal created AbsoluteJOI with the understanding that many people with melanin-rich skin have sensitivities. As a result, AbsoluteJOI is perfect for those with sensitive skin as it contains no scents, superfluous fillers, or other typical irritants.
Product: Tinted Moisturiser With SPF 40 Mineral Sunscreen
This mineral sunscreen not only protects the skin from UV rays but also contains hyaluronic acid and squalene to keep the skin hydrated for hours on end. Extracts of green tea and chamomile shield skin against free radicals brought on by pollution and lessen the appearance of hyperpigmentation. It also contains Vitamin C, which brightens skin to achieve an even tone and fights aging indications.
Why You Should Support Black Owned Beauty Brands
In recent years, there has been a growing movement to support Black-owned businesses, and the beauty industry is no exception. Black-owned beauty brands offer a unique perspective and focus on creating products that cater to the needs of people of color. Here are some reasons why you should consider supporting Black-owned beauty brands:
- Representation and Inclusivity: Black-owned beauty brands are often founded by people of color who understand the unique beauty needs and concerns of people with darker skin tones. These brands offer a wider range of shades and products that cater to a diverse range of skin tones, hair textures, and beauty needs. Supporting Black-owned beauty brands helps to promote representation and inclusivity in the beauty industry.
- Innovation and Creativity: Black-owned beauty brands often bring a fresh perspective and innovative ideas to the beauty industry. These brands are not afraid to take risks and create products that are unique and groundbreaking. By supporting Black-owned beauty brands, you’re helping to promote creativity and innovation in the industry.
- Economic Empowerment: Supporting Black-owned beauty brands helps to promote economic empowerment within the Black community. By choosing to spend your money on Black-owned businesses, you’re helping to create jobs, support families, and build wealth within the community.
- Social Responsibility: Many Black-owned beauty brands prioritize social responsibility and give back to their communities. These brands often support causes and organizations that help to uplift and empower people of color. By supporting Black-owned beauty brands, you’re helping to promote social responsibility and make a positive impact in the world.
Conclusion
Are you done making your list from these amazing products? Or you are yet to start?
It’s not too early to start making a list of the items you’ll be getting from these Black-owned Beauty Brands. Supporting Black-owned brands helps their business to thrive, as well as their communities.
We would love you to share your favorite items with us in the comment section.