With nearly 50 million Black people in the United States, Black consumers spend more than $1 trillion a year. Nielsen, which provides analytical insights about the habits of consumers, released an in-depth look at Black buying power to document the trends associated with that tremendously reliable level of spending.

 

Black entrepreneurs and owners sell cosmetics, clothing, books, cars and financial products, all of which you can buy online. 

 

We created a list of our top black owned products and services you can support throughout the year! 

 

Here is our 2022 list of Top Black Owned products you can find online or in a store! 

 

Black Cosmetics 

 

Black Girl Sunscreen 

 

Founder: Shontay Lundy

 

Headquarters: Los Angeles

 

Description: sunscreen products  

 

Website: blackgirlsunscreen.com

 

Instagram: @blackgirlsunscreen

 

The Lip Bar

 

Founder: Melissa Butler

 

Headquarters: Detroit

 

Description: custom, vegan lipsticks

 

Website: thelipbar.com

 

Instagram: @thelipbar 

 

Uoma Beauty 

 

Founder: Sharon Chuter

 

Headquarters: Los Angeles

 

Description: cosmetics in inclusive shades

 

Website: uomabeauty.com

 

Instagram: @uomabeauty

 

Golde

 

Founders: Trinity Mouzon Wofford, Issey Kobori

 

Headquarters: New York City

 

Description: smoothie boosters and face masks made with superfoods

 

Website: golde.co

 

Instagram: @golde

 

Mented Cosmetics 

 

Founders: KJ Miller, Amanda Johnson 

 

Headquarters: New York City

 

Description: cosmetics in inclusive shades 

Website: mentedcosmetics.com

 

Instagram: @mentedcosmetics

 

Black Hair Care

 

Melanin Hair Care 

 

Founder: Whitney and Taffeta White  

 

Location: Boston

 

Description: natural hair products designed for black women 

 

Website: melaninhaircare.com

 

Instagram: @melaninhaircare

 

Curlbox 

 

Founder: Myleik Teele

 

Headquarters: Atlanta

 

Description: monthly subscription box of curly hair products 

 

Website: curlbox.com

 

Instagram: @curlbox

 

CurlMix

 

Founders: Kimberly and Timothy Lewis 

 

Headquarters: Chicago

 

Description: organic hair care products for curly hair

 

Website: curlmix.com

 

Instagram: @CurlMix

 

The Cut Buddy

 

Founder: Joshua Esnard

 

Headquarters: Pittsboro, North Carolina

 

Description: hair template for cutting

 

Website: thecutbuddy.com

 

Instagram: @thecutbuddy

 

Mielle Organics 

 

Founder: Monique Rodriquez 

 

Headquarters: Crown Point, Indiana 

 

Description: organic haircare and skincare products 

 

Website: mielleorganics.com

 

Instagram: @mielleorganics

 

Myavana

 

Founder: Candace Mitchell

 

Headquarters: Atlanta

 

Description: personalized hair products 

 

Website: myavana.com

 

Instagram: @myavanahaircare

 

Food & Beverage 

 

BLK + Bold

 

Founders: Rod Johnson, Pernell Cezar

 

Headquarters: Des Moines, Iowa

 

Description: fair-trade coffee and loose-leaf tea 

 

Website: blkandbold.com

 

Instagram: @blkandbold

 

A Dozen Cousins 

 

Founder: Ibraheem Bashir 

 

Headquarters: Los Angeles California

 

Description: natural foods and recipes 

 

Website: adozencousins.com

 

Instagram: adozencousins

 

Partake Foods

 

Founder: Denise Woodard

 

Headquarters: Jersey City

 

Description: gluten-free, vegan and allergy-friendly cookies 

 

Website: partakefoods.com

 

Instagram: @partakefoods

 

Pipcorn

 

Founders: Jennifer Martin, Jeff Martin, Teresa Tsou

 

Headquarters: New York City 

 

Description: snacks made with heirloom corn 

 

Website: pipsnacks.com

 

Instagram: @pipsnacks

 

Adjourn Teahouse

 

Founder: LaTonia Cokely

 

Headquarters: Washington, D.C

 

Description: loose-leaf tea 

 

Website: adjournteahouse.com

 

Instagram: @adjournteahouse

 

Chicago French Press 

 

Founder: Kris Christian

 

Headquarters: Chicago

 

Description: organic, flavored roast coffee

 

Website: chicagofrenchpress.com 

 

Instagram: @chicagofrenchpress

 

Forty Acres Fresh Market

 

Founder: Liz Abunaw

 

Headquarters: Chicago

 

Description: grocery that operates pop-ups with fresh food in underserved neighborhoods

 

Website: fortyacresfreshmarket.com 

 

Instagram: @fortyacresfreshmarket

 

Ocean’s 97

 

Founder: Jarvis Green

 

Headquarters: Baton Rouge

 

Description: shrimp pate and other shrimp products

 

Website: oceans97.com 

 

Instagram: @oceans97

 

Fashion 

 

Bolé Road Textiles 

 

Founder: Hana Getachew

 

Location: Kingston, New York

 

Description: textiles made by artisans in Ethiopia

 

Website: boleroadtextiles.com

 

Instagram: @boleroadtextiles 

 

Brother Vellies 

 

Founder: Aurora James

 

Headquarters: New York City 

 

Description: handcrafted shoes and accessories from African artisans  

 

Website: brothervellies.com

 

Instagram: @brothervellies 

 

Cherry Blossom Intimates

 

Founder: Jasmine Jones

 

Headquarters: Glenarden, Maryland

 

Description: bras for women who have had mastectomies

 

Website: cherryblossomintimates.com 

 

Instagram: @cherryblossomintimates

 

Cushnie 

 

Founders: Carly Cushnie, Michelle Ochs

 

Headquarters: New York City

 

Description: women’s ready-to-wear and accessories 

 

Website: cushnie.com

 

Instagram: @cushnie

 

Diop

 

Founder: Mapate Diop

 

Headquarters: Detroit

 

Description: streetwear made of West African fabrics

 

Website: weardiop.com

 

Instagram: @weardiop

 

Fini Shoes

 

Founder: Dami Adepoju

 

Headquarters: New York City

 

Description: men’s and women’s footwear

 

Website: fini.shoes

 

Instagram: @finishoes

 

The Folklore 

 

Founder: Amira Rasool

 

Headquarters: New York City

 

Description: clothing, accessories and housewares from designers based in Africa and the 

 

African diaspora

 

Website: shopthefolklore.com

 

Instagram: @thefolklore

 

FUBU 

 

Founder: Daymond John

 

Headquarters: New York City

 

Description: hip hop apparel 

 

Website: fubu.com 

 

Instagram: @fubu

 

Hanifa 

 

Founder: Anifa Mvuemba

 

Headquarters: North Bethesda, Maryland

 

Description: women’s apparel 

 

Website: hanifa.co

 

Instagram: @hanifaofficial 

 

Hope For Flowers 

 

Founder: Tracy Reese

 

Headquarters: New York City

 

Description: sustainable clothing for women

 

Website: hopeforflowers.com

 

Media & Content 

 

Blavity 

 

Founder: Morgan DeBaun

 

Headquarters: San Francisco

 

Description: online media company for black millennials

 

Website: blavity.com

 

Instagram: @blavity

 

Essence 

 

Founders: Edward Lewis, Clarence O. Smith, Jonathan Blount, Cecil Hollingsworth

 

Headquarters: Brooklyn, New York

 

Description: lifestyle magazine  

 

Website: essence.com

 

Instagram: @essence

 

Bauce Magazine 

 

Founder: Liane Membis

 

Headquarters: New York City

 

Description: lifestyle magazine for self-made women

 

Website: baucemag.com

 

Instagram: @baucemag

 

Black Enterprise

 

CEO: Earl G. “Butch” Graves Jr.

 

Headquarters: New York City

 

Description: multimedia company focusing on black enterprise 

 

Website: blackenterprise.com

 

Instagram: @blackenterprise

 

 kweliTV

 

Founder: DeShuna Elisa Spencer

 

Headquarters: Washington, D.C.

 

Description: streaming service for movies and shows that tell Black stories

 

Website: kweli.tv

 

Instagram: @kwelitv

 

Mars Reel

 

Founders: Brandon and Bradley Deyo

 

Headquarters: Los Angeles

 

Description: media outlet for high school and youth sports

 

Website: marsreel.com

 

Instagram: @marsreel

 

Urban One Inc 

 

Founder: Catherine Hughes

 

Headquarters: Silver Spring, Maryland

 

Description: public media firm focused on telling black stories

 

Website: urban1.com

 

Instagram: @tvonetv

 

Watch The Yard

 

Founder: Jonathan Rabb

 

Description: news site for Black college students involved in historically Black 

 

fraternities and sororities

 

Website: watchtheyard.com

 

Instagram: @watchtheyard

 

Health & Wellness 

 

Hammer & Nails

 

Founder: Michael Elliott

 

Headquarters: Folsom, California

 

Description: grooming shop for men

 

Website: hammerandnailsgrooming.com

 

Instagram: @hammerandnailsgrooming

 

The Honey Pot

 

Founder: Beatrice Dixon

 

Headquarters: Atlanta

 

Description: natural feminine care products

 

Website: thehoneypot.co

 

Instagram: @thehoneypotco

 

Shine

 

Founders: Marah Lidey, Naomi Hirabayashi

 

Headquarters: New York City

 

Description: self-care app for people with anxiety and depression

 

Website: join.shinetext.com

 

4D Healthware

 

Founder: Star Cunningham

 

Headquarters: Chicago

 

Description: virtual health management for patients

 

Website: www.4dhealthware.com 

 

Twitter: @4DHealthware

 

BLK + GRN 

 

Founder: Kristian Henderson

 

Headquarters: Washington, D.C.

 

Description: marketplace for natural beauty and wellness products made by black artisans and entrepreneurs

 

Website: blkgrn.com

 

Instagram: @blkandgrn